The Peña Verde spirit

Our logotype references the Popocatépetl volcano and the image is a representation of the values that characterize our corporate performance: strength, power, security and the challenge of permanence. The sky represents the openness, flexibility and outlook of our purposes: to continue growing at a national level and position ourselves on an international stage.

We are a solid, trustworthy and secure Mexican company to invest in and to work for. We have the sufficient flexibility and innovative capacity to face, and capitalize on, the opportunities and challenges that allow us to generate the profits that our shareholders, business partners, employees and customers expect of us.

Our Purpose

TO BE PRESENT for people and organizations whenever risk threatens safety, by being the standard of confidence in whom to trust to find the tranquility needed, and thus, be able to continue developing, evolving and manifesting each project with harmony, freedom and responsibility.

Our Mission

We lead a business portfolio and projects in the area of comprehensive risk management.

Our Vision

We maximize our value as a Group, by doubling our growth in a diversified, sustainable and cost-effective way, responding to our clients with personalized and flexible experiences relevant in the market.

Our Values

Our Pillars

Strengths and Competencies


  • Measuring-based culture
  • Operational integrity
  • Clear and consistent communication
  • Ability to dialogue
  • Teamwork
  • Culture of respect
  • Inclusive environment
  • Customer centered
  • Flexibility and promptness to change
    (Cultural Transformation)


  • Sound financial position
  • Robust corporate governance in constant development
  • Solid financial results

Memberships and External Initiatives

Through General de Seguros y Reaseguradora Patria we are members of:

  • Mexican Association of Insurance Institutions (AMIS for its Spanish acronym)
  • Mexican Association of Guarantee Institutions (AMIG for its Spanish acronym)
  • The Global Federation of Insurance Associations (GFIA)
  • Inter-American Federation of Insurance Companies (FIDES for its Spanish acronym)
  • The Institute of International Finance
  • Pan American Surety Association
  • Insurtech Alliance

We fully adhere to the regulations outlined by the following entities:

  • Mexican Central Bank (Banxico)
  • Mexican Stock Exchange (BMV for its Spanish acronym)
  • National Insurance and Surety Commission (Mexico)
  • National Banking and Securities Comission (Mexico)
  • Lloyd's

Pursuant to our commitment to Corporate Social Responsibility, we are engaged with the following Civil Associations:

  • UN Global Compact
  • Mexican Food Bank (BAMX for its Spanish acronym)
  • Banco de Tapitas A.C.

To improve our business practices and boost our efficiency, we have relationships with:

  • Great Place to Work (certified since 2015)
  • Mexican Business Coordinating Council
  • Insurtech Alliance

With the same goal in mind, we are in striving to implement the following standards:

  • ISO 19600 Compliance Management Systems
  • ISO 27001 Information Security Management
  • ISO 31000 Risk Management
  • Mexican law NOM 035* (oriented to detect psychosocial risks within an organization, mandatory for all Mexican companies)

*With the exception of NOM 035, all initiatives are voluntary and non-binding